Company Profile
at Close

  • 50 year old family business and world’s largest manufacturer of custom-patterned vehicle covers
  • Proprietary library of over 400,000 distinct automotive patterns
  • Products include custom car covers, seat covers, front end masks, dashboard covers, floor mats, window heat-
    shields and pet protection products
  • Path to market through distributors
  • Low margin and growth
  • Sourced through boutique intermediary based on CPC experience in auto-aftermarket consumer products


  • Market leader with 50 years of brand equity
  • Opportunity to upgrade online marketing strategy to drive sales
  • Underdeveloped DTC channel can generate additional 30+ points of gross margin
  • Numerous add-on acquisition opportunities focused on product line expansion and DTC conversion
  • Valuable real estate portfolio
  • Stable non-cyclical business

Century Park Capital Value Creation Initiatives

  • Matt Jordan, CPC’s operating executive, joined as the CEO and board member
  • Focused management on expanding higher margin DTC channel; DTC sales grew significantly
  • Completed five add-ons to accelerate scaling and enter new markets
  • Pivoted business to multi-channel platform with consumer brand recognition and broader appeal to sponsor universe