Covercraft Industries Acquires Marathon Seat Covers

PAULS VALLEY, OK – August 1, 2018 – Covercraft Industries, LLC announced today the acquisition of Marathon Seat Covers, a leading manufacturer of premium-quality, custom-fit seat covers for the automotive industry. This latest acquisition enhances Covercraft’s world-leading pattern library and expands the company’s assortment of custom-fit automotive aftermarket seat covers.

Founded in 1978, Marathon Seat Covers’ products cater to outdoor enthusiasts, families and the hard-working pickup truck owner with seat covers that are durable, stylish and precisely fitted.

This latest acquisition firmly places Covercraft as the market leader of custom-fitted automotive seat covers and enhances the total product offering of the company. “We take pride in knowing that we’re in a category of one when it comes to custom vehicle protection products, and the addition of Marathon Seat Covers further solidifies our commitment to providing the largest assortment of premium interior protection products available in the automotive aftermarket,” said Mark Korros, President and CEO of Covercraft.

Marathon Seat Covers is the third company to join Covercraft’s ever-increasing family of vehicle protection products since Covercraft partnered with Century Park Capital Partners in 2015. Last year, Covercraft added GT Covers, a highly respected manufacturer of premium-quality, precision-fit seat covers, and in 2016 added ADCO Products, the market leader in RV covers and protection accessories.

Covercraft is a leading manufacturer of aftermarket protection accessories for the automotive, aviation, RV, power sports, marine, motorcycle and outdoor products end markets. Covercraft additionally owns a significant presence in the automotive OEM market, serving leading manufacturers with custom designed protection products.  The company not only sells products under the Covercraft, ADCO, and GT Covers brands but also holds licenses for Ford, Carhartt, Winnebago, Airstream and Tommy Bahama.

Guy Zaczepinski, Managing Partner with Century Park Capital Partners and Chairman of Covercraft, concluded, “The product offering that Marathon brings to our assortment further enhances Covercraft’s position as the authority in the custom seat cover category, a vertical we are incredibly enthusiastic about.  We are fortunate to have such a high-quality brand join our growing vehicle protection family.”

About Marathon

Marathon Seat Covers is a premium manufacturer of custom-fit aftermarket seat covers. The Company’s expert craftspeople have been creating custom seat covers since 1978.  Marathon Seat Covers’ mission is to satisfy their customers’ needs for vehicle organization, protection and cleanliness by providing durable, stylish and easy-to-install custom seat covers that enhance and protect the interior of the vehicle.

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About Covercraft

Covercraft Industries, LLC is the leading branded manufacturer of automotive protection products including vehicle covers, seat covers, front end masks, dashboard covers, window sunscreens, RV covers, patio furniture covers and other products that preserve and protect. The company focuses on custom patterned products with a library that includes more than 450,000 patterns for distinct automotive and outdoor protection products. Covercraft is certified to both ISO/TS16949:2009 and ISO 14001 standards.

Covercraft owns additional market-leading brands including ADCO, Colgan, DashMat, GT Covers, Marathon Seat Covers, PCI and Wolf. Licensed partnerships include Airstream, Carhartt, Ford, Tommy Bahama and Winnebago. Founded in Southern California in 1965, Covercraft is headquartered in Pauls Valley, Oklahoma with additional manufacturing facilities in California, Colorado, Texas, Montana, Australia and Mexico.

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About Century Park Capital Partners

Century Park Capital Partners is a Los Angeles-based private equity firm established in 2000 that invests in family businesses, owner-operated companies and corporate divestitures with the purpose of accelerating their growth. We specialize in acquiring strategically well-positioned yet under-resourced middle market companies with identifiable potential for value creation through the addition of critical resources. We leverage our team of operating executives, the Century Park Executive Council, to invest in companies within their particular domain expertise, and then further support our investments with proven operational and strategic initiatives including buy-and-build acquisition programs, process improvement plans and infrastructure additions. Since inception, Century Park has completed 60 transactions.

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