Century Park Capital Partners is pleased to announce that its portfolio company, ROM Corporation (“ROM”), a leading manufacturer of specialty components for vehicles in the emergency, trucking and military sectors, has announced a strategic alliance with Prime Design Ladder Racks (“Prime Design”).

Prime Design, founded in 1992 and based in West Saint Paul, MN, develops, manufactures, and distributes professional roof racks for light commercial vehicles. The company’s ergonomic “ErgoRack” products feature a patented design that prevents operator stress and fatigue, and reduces the risk of work-related injury. Avi Levi, the Founder and President of Prime Design, will continue in his current role at Prime Design and will also assume the role of Chief Development Officer of ROM.

Jeff Hupke, CEO of ROM, said, “Prime Design has used its exceptional engineering talent to build the best product in the marketplace.” Mr. Hupke also indicated that, “Our alliance gives Mr. Levi additional resources to concentrate on growth, product development, and meeting specific customer needs.” He added, “Mr. Levi’s future role as ROM’s Chief Development Officer speaks to his extensive expertise in engineering world-class products, and to our collective commitment to innovation at both Prime Design and ROM.”

Steven Trembley, a Principal with Century Park Capital Partners, commented, “ROM’s alliance with Prime Design will significantly expand both companies’ performance through the sharing of manufacturing expertise and best practices. In addition, Century Park believes that with that addition of ROM’s customer service resources, both ROM and Prime Design will augment their growth trajectories by penetrating adjacent markets and expanding geographically.”

The terms of the transaction were not disclosed.

About ROM:
Based in Belton, MO, ROM designs and manufactures innovative niche products used in the trucking and transportation industries. Its primary products include shutter doors used in fire safety and military vehicles, as well as ramps, insulated bulkheads and related products used in foodservice trailers. ROM also produces industrial safe access products and customized, engineered-to-order workplace safety solutions. The company has leading market positions in its core product lines, with strong brand recognition and a reputation for premium quality. For more information on ROM Corporation, please

About Century Park Capital Partners:
Century Park Capital Partners is a Los Angeles-based private equity firm that partners with owner/managers to build successful companies. The firm specializes in facilitating owner liquidity and business expansion by providing $10 million to $40 million equity investments for minority and majority recapitalizations, growth financings, management-led buyouts and acquisition financings. Century Park seeks to support management in accelerating the growth curve of well-positioned companies by investing in infrastructure, internal growth initiatives, and strategic acquisitions. For more information on Century Park Capital Partners, please visit